Henry Singer

Capturing fashion in an iconic landscape

Henry Singer has been a stalwart Western Canadian menswear company for almost 100 years. They were the first company to bring the fashion of Europe to the boardrooms and clubs of our rugged province. Henry Singer has seen Alberta through high and low, boom and bust—always staying close to their Alberta roots; hardworking, smart, witty, and humble. 

Celebrating Henry Singer and their high fashion brands as a foundation of the Alberta landscape required a deft touch. We partnered with legendary American photographer Rodney Smith to capture Alberta and men’s fashion in a new light. The result was a portfolio worthy collection of vast prairie landscapes, subtle fashion details and whimsical city locations that was used across all marketing tactics from direct mail and advertising campaigns to instore POS materials.

project role: Creative Director