Retirement Book

Honouring a long and successful career

When Enbridge CEO Pat Daniel announced his retirement, I led the team that designed a one-of-a-kind gift that captured the inspirational thoughts, stories and moments that had made Pat Daniel a successful corporate leader. This meant establishing an editorial platform and then designing an online portal to collect memories, advice and comments from employees, retirees and colleagues around the globe. Employee interviews and short essays on Pat’s achievements and career at Enbridge supplemented input received from the website.

The result turned crowd-sourced content into a 210-page award winning book featuring personal comments, custom illustrations, editorial stories and infographics that combine to paint a multi-layered picture of Pat’s character that typical archival material could never have captured.

project role: Client Manager, Editorial Platform Creator, Creative Director, Print Manager