Enbridge Link

Connecting employees around the globe

A leading transporter of energy, Enbridge is a global, multi-faceted company with employees spread across the globe. Enbridge believes people are the foundation of its success, and strives to help its geographically scattered employees connect with each other, and with their company.

Link Magazine was an internal publication designed to foster a sense of friendly community while enhancing employees’ understanding and acceptance of Enbridge’s corporate vision, values, strategies, and objectives. The magazine also supported employee recruitment and retention, while providing a content and visual asset resource for other existing marketing and communications tools. 

Link was built on a custom editorial system and each issue was a deep dive into a unique business problem or situation. Everything from reputation and issues management, corporate history and milestones, to the value and viability of renewable energy were covered and received nuanced editorial, infographics and unique creative exploration.

project role: Client Manager, Editorial Consultation, Content Strategy, Creative Director, Designer, Project Manager, Print Manager